0 LIKES

Madrid - Spain, 2013
It was proposed to a homeless person that he uses a sign with the message "0 likes".
After explaining to José María the intention of the intervention, he kindly agrees to collaborate. After spending several hours with the sign, there was a significant increase in public attention and donations.
By the end, he liked the sign and will use it next time.

Madrid - Spain, 2013
Se propone a una persona sin techo la utilización de un cartel con el mensaje “ 0 Likes”.
Tras explicarle a José María las intenciones de la intervención accede con agrado a colaborar. Después de unas horas con el cartel su recaudación y atención pública aumenta considerablemente.
Finalmente decide quedarse el cartel para próximas ocasiones.