Cesped

Madrid - Spain, 2017
'Césped' is an installation made up of a 70-meter diameter circle of natural grass installed in Madrid's Plaza Mayor to celebrate its 400-year history.

Redefining public space in one of the most iconic symbols of the capital of Spain, 'Césped' creates a collective artistic experience in the center of Madrid. The proposal aims to invite people to recover their sense of belonging and actively appropriate the city by occupying an open, accessible, and inclusive gathering area for all. The installation contributes to energizing and transforming the perception of public space in a playful and suggestive way for the senses, by simply installing natural grass.

The scent of freshly wet natural grass modifies the environment, stimulating the olfactory memory and evoking in visitors a pleasant feeling of well-being and relaxation.

The aerial view of 'Césped' shows a large green circle, a 3500 m2 meeting point, in the center of the rectangular geometry of the square, which contrasts with the irregular urban fabric that surrounds it. The design of the installation echoes the square's historical past as a garden, approaching the original spatial and social qualities it had in the 19th century. Visitors are spectators and, at the same time, co-producers of the artistic experience, which takes shape in shared physical presence and spontaneous encounters.

During the four-day installation, 'Césped' became a viral event attended by nearly 200,000 people, creating a memorable experience for citizens and marking a milestone in the history of Madrid's Plaza Mayor.

Madrid - Spain, 2017
'Césped' es una instalación compuesta por un círculo de césped natural de 70 metros de diámetro, instalado en la Plaza Mayor de Madrid para celebrar sus 400 años de historia.

Re-definiendo el espacio público en uno de los símbolos más icónicos de la capital de España, ‘Césped’ crea una experiencia artística colectiva en el centro de Madrid.
La Plaza Mayor es rescatada de su frenética actividad turística para convertirse temporalmente en un lugar de encuentro abierto, accesible e inclusivo para todos.
La propuesta invita a las personas a recuperar el sentido de pertenencia, ocupando y apropiándose de manera activa de la ciudad.

Un simple gesto, como es instalar césped natural, contribuye a dinamizar y transformar la percepción del espacio público de una forma lúdica y sugerente para los sentidos.
El fresco olor que desprende la hierba natural recién mojada, modifica el ambiente estimulando la memoria olfativa y evocando en los visitantes una agradable sensación de bienestar y relajación.

La vista aérea de ‘Césped’ muestra en el centro de la geometría rectangular de la plaza un gran círculo verde, un punto de encuentro de 3.500 m2, que contrasta con el tejido urbano irregular que la rodea. El diseño de la instalación se hace eco del pasado histórico de la plaza como jardín, acercándose a las cualidades espaciales y sociales originales que tuvo en el siglo XIX. Los visitantes son espectadores y al mismo tiempo, co-productores de la experiencia artística, que toma forma en la presencia física compartida y en los encuentros espontáneos.

'Césped' se convirtió en un acontecimiento viral al que acudieron cerca de 200.000 personas durante los cuatro días que duró la instalación. La participación masiva creó un recuerdo memorable en los ciudadanos y marcó un hito en la historia de la Plaza Mayor de Madrid.
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CESPED
400th Anniversary of Madrid's Plaza Mayor
Madrid - Spain 2017
Photo: Rubén P Bescós
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CESPED
400th Anniversary of Madrid's Plaza Mayor
Madrid - Spain 2017
Photo: Rubén P Bescós
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CESPED
400th Anniversary of Madrid's Plaza Mayor
Madrid - Spain 2017
Photo: Rubén P Bescós
cesped, plaza mayor madrid, ayuntmiento madrid, urban art, Street art, public art, big letters, street artist, urban artist, art festival, mural, art intervention, land art, art city, art installation, muralist, mural art, street art festival, land art
CESPED
400th Anniversary of Madrid's Plaza Mayor
Madrid - Spain 2017
Photo: Rubén P Bescós
cesped, plaza mayor madrid, ayuntmiento madrid, urban art, Street art, public art, big letters, street artist, urban artist, art festival, mural, art intervention, land art, art city, art installation, muralist, mural art, street art festival, land art
CESPED
400th Anniversary of Madrid's Plaza Mayor
Madrid - Spain 2017
Photo: Rubén P Bescós
cesped, plaza mayor madrid, ayuntmiento madrid, urban art, Street art, public art, big letters, street artist, urban artist, art festival, mural, art intervention, land art, art city, art installation, muralist, mural art, street art festival, land art
CESPED
400th Anniversary of Madrid's Plaza Mayor
Madrid - Spain 2017
Photo: Rubén P Bescós
cesped, plaza mayor madrid, ayuntmiento madrid, urban art, Street art, public art, big letters, street artist, urban artist, art festival, mural, art intervention, land art, art city, art installation, muralist, mural art, street art festival, land art
CESPED
400th Anniversary of Madrid's Plaza Mayor
Madrid - Spain 2017
Photo: Rubén P Bescós
cesped, plaza mayor madrid, ayuntmiento madrid, urban art, Street art, public art, big letters, street artist, urban artist, art festival, mural, art intervention, land art, art city, art installation, muralist, mural art, street art festival, land art
CESPED
400th Anniversary of Madrid's Plaza Mayor
Madrid - Spain 2017
Photo: Rubén P Bescós
cesped, plaza mayor madrid, ayuntmiento madrid, urban art, Street art, public art, big letters, street artist, urban artist, art festival, mural, art intervention, land art, art city, art installation, muralist, mural art, street art festival, land art
CESPED
400th Anniversary of Madrid's Plaza Mayor
Madrid - Spain 2017
Photo: Rubén P Bescós
cesped, plaza mayor madrid, ayuntmiento madrid, urban art, Street art, public art, big letters, street artist, urban artist, art festival, mural, art intervention, land art, art city, art installation, muralist, mural art, street art festival, land art
CESPED
400th Anniversary of Madrid's Plaza Mayor
Madrid - Spain 2017
Photo: Rubén P Bescós
CESPED
400th Anniversary of Madrid's Plaza Mayor
Madrid - Spain 2017
Photo: Rubén P Bescós
cesped, plaza mayor madrid, ayuntmiento madrid, urban art, Street art, public art, big letters, street artist, urban artist, art festival, mural, art intervention, land art, art city, art installation, muralist, mural art, street art festival, land art
CESPED
400th Anniversary of Madrid's Plaza Mayor
Madrid - Spain 2017
Photo: Rubén P Bescós
cesped, plaza mayor madrid, ayuntmiento madrid, urban art, Street art, public art, big letters, street artist, urban artist, art festival, mural, art intervention, land art, art city, art installation, muralist, mural art, street art festival, land art
CESPED
400th Anniversary of Madrid's Plaza Mayor
Madrid - Spain 2017
Photo: Rubén P Bescós
cesped, plaza mayor madrid, ayuntmiento madrid, urban art, Street art, public art, big letters, street artist, urban artist, art festival, mural, art intervention, land art, art city, art installation, muralist, mural art, street art festival, land art
CESPED
400th Anniversary of Madrid's Plaza Mayor
Madrid - Spain 2017
Photo: Rubén P Bescós
cesped, plaza mayor madrid, ayuntmiento madrid, urban art, Street art, public art, big letters, street artist, urban artist, art festival, mural, art intervention, land art, art city, art installation, muralist, mural art, street art festival, land art
CESPED
400th Anniversary of Madrid's Plaza Mayor
Madrid - Spain 2017
Photo: Rubén P Bescós
cesped, plaza mayor madrid, ayuntmiento madrid, urban art, Street art, public art, big letters, street artist, urban artist, art festival, mural, art intervention, land art, art city, art installation, muralist, mural art, street art festival, land art
CESPED
400th Anniversary of Madrid's Plaza Mayor
Madrid - Spain 2017
Photo: Rubén P Bescós
CESPED
400th Anniversary of Madrid's Plaza Mayor
Madrid - Spain 2017
Video: Rubén P Bescós
cesped, plaza mayor madrid, ayuntmiento madrid, urban art, Street art, public art, big letters, street artist, urban artist, art festival, mural, art intervention, land art, art city, art installation, muralist, mural art, street art festival, land art
CESPED
400th Anniversary of Madrid's Plaza Mayor
Madrid - Spain 2017
Photo: Rubén P Bescós
cesped, plaza mayor madrid, ayuntmiento madrid, urban art, Street art, public art, big letters, street artist, urban artist, art festival, mural, art intervention, land art, art city, art installation, muralist, mural art, street art festival, land art
CESPED
400th Anniversary of Madrid's Plaza Mayor
Madrid - Spain 2017
Photo: Rubén P Bescós
cesped, plaza mayor madrid, ayuntmiento madrid, urban art, Street art, public art, big letters, street artist, urban artist, art festival, mural, art intervention, land art, art city, art installation, muralist, mural art, street art festival, land art
CESPED
400th Anniversary of Madrid's Plaza Mayor
Photo: Rubén P Bescós
Madrid - Spain 2017
cesped, plaza mayor madrid, ayuntmiento madrid, urban art, Street art, public art, big letters, street artist, urban artist, art festival, mural, art intervention, land art, art city, art installation, muralist, mural art, street art festival, land art
CESPED
400th Anniversary of Madrid's Plaza Mayor
Madrid - Spain 2017
Photo: Rubén P Bescós
CESPED
400th Anniversary of Madrid's Plaza Mayor
Madrid - Spain 2017
Video: Rubén P Bescós
cesped, plaza mayor madrid, ayuntmiento madrid, urban art, Street art, public art, big letters, street artist, urban artist, art festival, mural, art intervention, land art, art city, art installation, muralist, mural art, street art festival, land art
CESPED
400th Anniversary of Madrid's Plaza Mayor
Madrid - Spain 2017
Photo: Rubén P Bescós
cesped, plaza mayor madrid, ayuntmiento madrid, urban art, Street art, public art, big letters, street artist, urban artist, art festival, mural, art intervention, land art, art city, art installation, muralist, mural art, street art festival, land art
CESPED
400th Anniversary of Madrid's Plaza Mayor
Madrid - Spain 2017
Photo: Rubén P Bescós
cesped, plaza mayor madrid, ayuntmiento madrid, urban art, Street art, public art, big letters, street artist, urban artist, art festival, mural, art intervention, land art, art city, art installation, muralist, mural art, street art festival, land art
CESPED
400th Anniversary of Madrid's Plaza Mayor
Madrid - Spain 2017
Photo: Rubén P Bescós